The Association of Corporate Counsel (ACC) is the world's largest organization serving the professional and business interests of attorneys who practice in the legal departments of corporations, associations, nonprofits and other private-sector organizations around the globe.
Corporate Governance, General Commercial/Contracts, Technology
The Senior Counsel – Commercial (Digital & New Categories) requires a candidate with exceptional analytical, communication, and influencing skills who can provide clear legal and business-savvy guidance to cross-functional teams including senior level executives on a variety of complex consumer marketing matters. The role requires the individual to possess a broad-based knowledge of marketing and digital advertising laws, as well as an understanding of tobacco-related laws and regulations. The successful candidate must be able to apply discretion and judgment as to the applicability of these laws and regulations to digital marketing initiatives.
Principal Duties & Responsibilities:
Provide all necessary legal counsel and support to consumer marketing teams on a wide variety of complex consumer digital advertising and promotion issues including: (a) online advertising content and structure; (b) e-mail marketing campaigns; (c) social media marketing campaigns; (d) text-message marketing campaigns; (e) affiliate marketing; (f) sweepstakes and prize promotions; (g) digital partnerships; (h) influencer marketing; (i) e-commerce matters; and (j) privacy policies and protection.
Provide consumer marketing professionals, members of the commercial law and external affairs teams, and other key stakeholders with advice and guidance relating to compliance with BAT/Reynolds marketing policies/guidelines and applicable federal, state, and local laws and regulations, including regulations promulgated by the FDA and FTC. Ability to timely and effectively communicate this guidance both orally and in writing.
Regularly engage and collaborate with global legal, regulatory, and marketing colleagues and other end-markets on potential marketing initiatives, and advise on US-specific laws and regulations.
Provide legal counsel as needed about general commercial business matters including, drafting, reviewing, and/or negotiating miscellaneous commercial contracts.
Support and assist Managing Counsel – Commercial (New Categories), Managing Counsel (Traditional Categories) and the broader LEX function, as requested, in supporting consumer marketing and other corporate initiatives.
Required Education & Experience:
Juris Doctor degree
5+ years of experience, preferably in-house or at a large law firm, required. Experience in counseling on relevant business areas required.
Excellent written and verbal communications skills, as well as the ability to identify, research, and resolve complex legal issues, are required.
About Reynolds American
Reynolds American Incorporated is positively transforming the tobacco industry. We’re a family of companies that strives for success in everything we do. The future inspires us because our people are igniting the breakthroughs that are redefining the ways adult tobacco consumers enjoy tobacco in the 21st century.
When other companies talk about growth, they only talk about size. At Reynolds American, we focus on the growth of our people. We take pride in each other’s growth and well-being throughout our careers. We invest in your career and total well-being because we know our companies succeed when our people thrive.
ABOUT OUR ORGANIZATION:
Reynolds American Inc. is an indirect, wholly owned subsidiary of British American Tobacco p.l.c., and the U.S. parent company of R. J. Reynolds Tobacco Company; Santa Fe Natural Tobacco Company, Inc.; American Snuff Company, LLC; Modoral Brands, Inc.; R. J. Reynolds Vapor Company; Lorillard Licensing Company, LLC; Reynolds Brands, Inc.; and Vuse Stores LLC.
Here, you’ll have the opportunity to work on iconic brands and revolutionary products by collaborating with visionary, principled and passionate people every day.
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